Blog
Accounting Bloggers: Fundamental Techniques for Luring New Readers
12/16/2010 15:11
Writing blogs is straight forward and fun, but without guests your blog will not help you market your services. Building a sound group of subscribers, however, is a lot of work. There aren't any cheats. It takes months, perhaps even years, to establish your name as a blogger. Much has been written...
What's Google Instant and What Does It Mean to An Accounting Website?
12/14/2010 15:43
Google has added a brand new search feature called "Google Instant". Google is the most trafficked search engine on the planet and when it alters it's results the rumble it causes is felt globally. Google toolbar users will find it familiar. It's a simple keyword suggestion tool. What "Google...
Learning To Turn Into a Rainmaker for Your CPA Business
12/08/2010 20:27
With the American economy showing a few early shuddering signs of recuperation the forces of economic failure have, more or less, finished off the weaklings, but many CPAs are still clambering to stay alive. It could be time to candidly evaluate your sales model and and ask yourself an...
Social Networking Sites: Which is the Best Choice for Your CPA Practice?
12/02/2010 19:45
Because you are reading this it's a pretty safe bet that you're already at least a fairly savvy marketer. I'm going to presume that you already comprehend the value of CPA sites and the web when it comes to marketing your firm and you're most likely at least looking at the benefits of Facebook and...
E-Mail Marketing Profit Practices: The Intelligent Alternative for Your CPA Business
11/30/2010 17:29
The title "best practices" frequently means aged rules and methods, and processes to avoid. This mind-set can stymie innovation.
If we take a look at some new trends and change the wording from "best practices" to "profit practices," it helps shift our thinking from following the status quo to...
Top 10: The Most Amazing iPhone Apps for CPAs
11/24/2010 16:03
The iPhone is changing the way service professionals do business. Powerful and portable the iPhone is much more than the latest geek toy. It's a notable asset for any accountant or CPA.
Right out of the box your iPhone is a powerful tool, but to really get the most of it there are a number of apps...
Marketing Your Accounting Practice: Attract Clients to Your Practice with LinkedIn and On Line Networking
11/18/2010 20:47
Overwhelmingly accountants are well aware of the significance of networking in growing their firms. Regrettably loads of accounting firms are still failing to realize the right way to integrate online instruments in that effort. There are loads of such instruments available. Facebook, Twitter,...
Using Facebook to Develop Your Business
11/17/2010 01:34
Facebook offers many instruments to create business opportunities.
Because Facebook has turned into such a potent market force businesses should begin to think of their Facebook page as a "secondary home page". Using Facebook's "viral channels" (the news feeds, messages, and personal invitations)...
Understanding the Cloud and What it Means to Your CPA Service
11/12/2010 15:03
"Cloud computing" is a very popular business term of late and referrs to a change in the way software is delivered to your company. Rather than being distributed by disc or download and getting stored and operated on your local rigs, cloud software is stored and operated somewhere else and accessed...
Form Your Own Accounting Firm and Get Through a Bad Economy
11/09/2010 13:15
Nowadays almost everyone knows what a "double-dip" recession is. With large businesses holding respectable surpluses and job creation beginning to pick up the recession could be done with, but unemployment remains through the roof with minuscule prospect for a rapid comeback. The housing market,...