7 Really Good Places for Your CPA Business to Distribute Press Releases
Promoting your accounting or CPA firm can be rather difficult. Press releases are an excellent way for local accounting and CPA firms to get the word out about their services. But where can you submit them without needing to drop a bunch of coin? Here are the 7 most awesome places websites for CPA & Accounting firms and other online corporations to submit press releases without spending a lot of capital.
1. Local Media
Newspapers, magazines, and other local media can be determined using a plain online search. Two of the most effective methods of searching are using Google Maps and doing a simple search. When using a search engine type to find local newspapers type in the word "newspaper" followed by your city and state. If you decide to use Google Maps, then type in your location, say, "Winooski, VT" and enter the term "newspapers" in the "Search Nearby" box.
2. Business Wire
Large newswire services typically have local news bureaus in major metropolitan areas throughout the US, Canada, Europe, and Asia. Many corporations in the financial sector including accounting firms rely on these larger newswires to distribute press releases about noteworthy services such as client portals offering secure exchange of sensitive financial information during tax season.
3. PRNewswire
PRNewswire is a reliable online press release service that offers distribution to local and regional media as well as journalists looking for a good story. In most cases, press releases for local CPAs will be picked up by local media outlets as long as there is a local angle to the press release.
4. PRWeb.com
Another reliable online newswire service that distributes press releases is PRWeb. PRWeb is one of the best newswires for SEO. Because this site is so search engine friendly it's a great tool for marketing CPA websites. When a press release is submitted to PRWeb a link to your CPA firm's website can be included and when the press release is released in another media outlet, the website link is still there creating a back link (which is a valuable SEO tool).
5. National Public Radio
NPR is a news bureau with member stations throughout the US in both urban and rural locations. NPR accepts press releases through their Contact Us page.
6. LocalPressReleaser.com
Online press release distribution services like LocalPressReleaser.com uses a content management system based on the Google Maps API that makes it easy for people to find press releases for local accounting firms in their community.
7. PRLeap.com
PRLeap recently made the change to a "Social Media Press Release", which is specifically optimized for CPA firms and other corporations that use social media. Although a social media press release doesn't use the same format as a conventional press release, it's still useful in spreading the word about new services and helpful tools that accountants and tax preparers offer clients during tax season--and social media followers are always interested in cutting edge knowledge.