Applying Fresh Content for Marketing Websites for Accountants
Are you keeping your CPA site active and exciting? Stop a while and genuinely reevaluate your CPA website. Do you furnish new, stimulating content on your site regularly? You may not recognize this, but you might be well on the way to alienating current clients when you should be drawing them in and improving your website's Google ranking at the same time.
Imagine a local store that you like to shop at stops getting new inventory and never updates its catalog. Would you shop at a store that never updates it's inventory? Of course not. Websites for accountants are the same. New content is what will keep visitors coming back. Without it people will quickly tire of your website.
The Benefits of Change
Change can be a difficult thing to wrap your mind around. There are risks involved with changing things. As the old adage goes, if it isn't broken, don't fix it.
The allure of the comfortable and familiar has led many websites for accountants down the garden path of mediocrity. On the web time passes quickly, and this mentality can leave your website neglected and covered in dust in pretty short order. This will effect everything on your site from your number of visitors, the duration of their stays, your site's ranking in the search engines, and in your bottom line.
Relevance
It happens every day. Websites that have enjoyed good placement in Google suddenly drop off the first few pages. You must remember that the prime function of search engines is to point the searchers to the best, most relevant sites for the terms they entered. Obviously a website that is constantly offering new content and new features is going to seem more relevant than one that hasn't added anything new in the last three years.
The Basics
A blog is a great way to keep new content flowing on the site and get repeat visitors. Even if you just do small entries commenting on recent events, it gives your visitors a reason to return to your site again later. Over time you'll even draw in readers and feedback. Reader comments are also a great potential source of dynamic content.
Post your monthly newsletter online. There are a lot of advantages to this (email is a lot cheaper than post) not the least of which is that it's a great way to keep the site fresh and exciting. You could talk about changes to your company or provide links to news stories you've read elsewhere. There are a number of services that provide online newsletters and these have the advantage of being "fire-and-forget" solutions. You don't need to lift a finger and your website content is constantly changing!
There are a number of other simple dynamic pages you can use. Calendars and tax due dates are obvious solutions. Again... you may find third party solutions are the easiest way to include this kind of content.
Just these few pointers are enough to keep websites for accountants fresh enough for Google and a blog, or even just a respectable newsletter, will essentially satisfy your visitors. Don't let your site just sit there collecting dust, keep it new and show it off!