CPA Website Design and Development- Make a Squeeze Page for Your CPA Firm With These Five Super Easy Steps
One of the secrets to developing a prosperous online company such as an accounting & tax prep businesses with a really good CPA website design is luring in possible leads. Indeed, a lead capture page has been proven to be exceptionally persuasive at acquiring leads. There are several ways to do this such as engage a writer to write for you, do it yourself, or make use of a squeeze page generator such as Instant Splash. The purpose of the lead capture page is to capture a potential lead's contact information such as email, name, or phone number when he or she visits your website. But any old landing page won't do. The squeeze page should be set up to make it easy to obtain your website visitor's contact details without a lot of effort on their part. Even if you use a lead capture page generator like Instant Splash, you still need to have a firm grasp on what text and ideas you need to use to create an attention grabbing lead capture page. With that in mind, here are the five key elements of a killer lead capture page for accounting firms with websites.
1. Use Headlines
A great headline is a powerful tool. It's the first thing people read, so it's got to be good enough to make the reader want to continue reading. They don't need to sell anything, they just need to be compelling enough to get a prospect's attention--fast. If you don't grab someone's attention quickly they will move on to the next search result--and your competition.
2. Subheadings
Subheads are placed just below the headline. A subhead typically reads like a longer sentence and conveys more detail about the problem and the solution. <_p_>When you use subheadings, it's easier for your readers to understand your sales message. There are a couple of ways to use them. Subheads can be used to show a screenshot of your website. It doesn't really matter how you use them, just that you do use them.
3. What's in It for Me?
Now that you've captured a visitor's attention, you need to discuss the benefits of what you are offering. Potential clients don't necessarily want to know why you think your service is great, they're more interested in knowing how they can benefit from it. That's just human nature. Give the potential lead a glimpse of what they'll get if they sign up. Words like "Discover why... or a white paper about how to lower their taxes. followed by a short bullet list are highly effective at capturing a potential lead's interest.
4. Ask Your Visitors to Take Action
What many sales pages fail to do is tell readers what to do next. You'd be surprised at how many marketing specialists forget to ask prospects to take action, whether it's clicking on a link or asking them to sign up for a newsletter. Your call to action should be a short summary--one sentence is fine--that sums up why your accounting firm has the best CPA website design on the web.
5. Email Collection Form
Finally, you want the contact form in a spot where visitors to your website can easily see it. Remember, you can't capture anyone's email without providing a place for them to do so. The best strategy is to simply invite the visitor to give his email addy. Certain individuals say that adding a visual element surrounding the form increases rates of conversions, particularly if it's a video squeeze page. Anyway, once you obtain that material you are able to add it to your list of prospects or email marketing listing and get going building your business, whether it's a accounting websites or any other on-line corporation.