Five Best Methods for Luring Clients by Using Websites for Accountants
A web site that drums up potential clients is critical for promoting a CPA firm, just like with any business. As a matter of fact, one could make the case that a business's site is their key marketing tool. It follows that websites for accountants should be carefully optimized to do the best possible job of drawing in new clients. Inspect all five key actions that enable CPAs to ensure their websites for accountants pull in loads of fresh new clients.
Elegant Design Is Critical for Websites for Accountants
A website's design is critical when trying to attract new clients. The website must be simple to navigate so visitors can easily locate the necessary information.
When procuring the services of a designer, ask to see all his or her designs. Definitely do NOT sign an agreement with the designer unless you're able to view his or her complete portfolio.
Clearly presented content that is of high value to visitors will greatly increase the chances that visitors will sign up to get more information. Use a series of contact tools including a simple web form to enable your visitors to receive your newsletter by email. It must be easy to subscribe; ask only for the name of the subscriber and their email address so the form is easy and quick to complete.
Populate Your Website with Content
Your website should contain a large amount of useful content. Incidentally, it's important that the servers CPAs use for their websites for accountants have enough capacity to house many hundreds of pages of web content.
Again, organize your content sensibly and make navigation easy – you will increase the number of leads you generate if visitors can easily move from one topic to another.
Regularly add new content to your site. Offer an alert function so that visitors can tell you what sort of information update they would like. In this way, the subscriber has more buy-in to your site.
Give Away Web Tools
Offer some of your tools for no charge. This will increase your inbound lead generation and also enables you to net new clients who find your services superior.
Take a look at the tools you ought to provide:
* Email newsletter
* News updates
* Tax organizers that can be individually customized
* Secure file transfer facilities for clients
There are lots of other tools you can offer of course. These are just a selection of my personal favorites. Others are weather reports, an investment ticker, white papers - anything that attracts your clientele. Use your imagination. You know your clients well enough to know what kinds of tools and resources they will want to use regularly.
Use Internet Marketing to the Fullest
When selecting a web designer, look for a professional who will be your webmaster, too. This is important: a website is a live sales tool that should generate leads, and your web designer must set up your site with this in mind.
Additionally, your web designer should completely understand:
* SEO or Search Engine Optimization
* Search Engine Marketing (SEM)
* How to determine and position keywords
* Placement of anchor text
Effective SEM and SEO raise the position of your site above other websites for accountants in the search engine results pages. This is why: SEO and SEM give information to Google about your site and how well it will match a particular search.
To decide on your site's relevancy, the search engines use keywords and links coming to your site from other sites, blogs, and forums. The better the incoming links and keywords, the more popular the search engines perceive your site to be, and the higher they place your website.
So be sure your web designer can help you with SEO and SEM by determining the best keywords and establishing high-quality links. He or she should know how to figure out which keywords will bring in the most business, how to rank them in order of importance, and where best to place them. Putting in the extra work at the beginning will ensure your site brings in targeted traffic.
Keywords: These Search Terms Are Your Money Makers
Keywords for websites for accountants should be segmented by different potential client groups. For example, some visitors want tax prep, others want payroll services, and still others are looking for a general financial professional in their area.
The type of keyword lists should be:
* Accounting services they offer
* The geographic area they cover
* Specialist services they provide
* Any tools they offer
Keep in mind that keywords should appear not only on your home page, but also on secondary pages. Also, be careful not to stuff too many keywords onto one page, because that severely limits readability. A good rule of thumb is no more than three to five keywords per page of text. Any more than this will make your page too hard to read.
We've covered 5 strategies for improving lead generation for premium websites for accountants. Don't give up; early results may not be impressive, but with time, your client base should climb significantly.