Growing Your Accountancy With The Internet
The web is becoming an exceedingly crowded marketing site for CPAs. Forward-thinking CPA practices nowadays have appealing web sites. Regardless, you can get ahead of other firms by harnessing new technologies. In concert with high quality websites for accountants these guidelines can win the net promotional wars.
Using Social Media
Some of the best social media websites, Facebook, Twitter and LinkedIn, are worth knowing. Large corporations are especially employing Facebook and its "like button" to gain and retain customers.
Twitter is similarly utilized to fire out short messages to followers, many of whom might be looking to utilize the business' services in the future. The most career-oriented site is LinkedIn. Your presence there can give your business credibility.
Video Sites Such As YouTube
Maintaining an up-to-date presence on YouTube can be extremely lucrative nowadays, particularly given the number of regular subscribers who surf the site each day for everything from odd news to "how-tos." Attaching your business name to quality material designed to provide insight into the accounting industry or a guide to certain financial matters will effectively position you as a personable and approachable financial expert. Even though it looks complicated, something as simple as a Tip-of-the-Day with your business' logo and contact information can win you fans.
Article Sources
If you can, hire a writer or two to create articles for you which can then be published in article databases, generating links back to your site. As above, the articles will need to be informative and interesting or your prospective clients won't want to read them. These pieces will not just guide people to your practice's accountant website, but also guide internet search robots to your site.
They find you via hyperlinks and keywords. Your ranking in the search engines depends partly on the number of hyperlinks in your story. Naturally you don't want to spam your article with hyperlinks and keywords, but strategic placement can generate a ton of new leads.
Blogs
This includes guest blogging on authority sites, maintaining your own company blog, and participating in blogging communities frequented or run by likely prospects. Blogging is superbly equipped for informing people of your accountancy's latest news in detail – something essential as you create a longstanding awareness of your business in the minds of possible clients.
When blogging, avoid overcommitting to a rigid schedule. It's important that your business come first so while it's important to make time to update it don't give your readers unrealistic expectations. If you commit to a regular schedule I guarantee you'll regret it.
Becoming an authority in the new domain of net marketing will dependably bring you customers and help grow your accounting firm.