Superior Accounting Sites Can Ensure You Retain Clients
Most CPA practices have pretty nice sites by now. You almost certainly do too. More and more firms are counting professionally designed CPA sites the foundation of their promotional efforts, but in their race to court new customers many are ignoring a website's power to attract more customer satisfaction and retention. When improving your CPA website it's important to brainstorm what manner of tools you can supply that will catch the eye of your current customers.
You can increase your website's retention capability with a few easy tools.
One valuable add-on that's added on most modern CPA firm's website can be a "Secure File Transfer" tool. Clients will notice the opportunity to securely and easily transfer files to your office. When tax season comes, it can be a blessing. Even the latest customer can punctually get you their late forms and documents. No more expensive priority mail!
Another tool that clients love is the online tax organizers. One-up your competition. Don't stop at a downloadable tax organizer. Instead create one that can be filled out online. These secure forms can be filled out from anyplace with an internet connection and include a save function so they can be completed at the client's leisure .
Business owners' needs are probably a priority for your firm. A favorite feature amongst business owners is online payroll. Not only is it easy for your clients, but payroll companies make it easy for you too. Stocking tax forms on your website is another helpful resource for your clients. All it takes is linking to forms already on the IRS website. Your website can help clients navigate through to what they need.
Another IRS feature that's easy to re-brand and add to your website is an automated form for tracking your clients' tax refunds. This wonderful client benefit will also save your staff time answering the question.
These features, and others like them, are not a replacement for excellent service, but they certainly make it easier to provide it. Between these high tech conveniences and the personal attention, accuracy, and timeliness your practice normally provides you'll soon find your client satisfaction soaring.
When your customers love your services, they'll help you attract new ones. High-quality CPA websites should offer a "Testimonials" segment. It's simple to do, and very good at marketing your business. Customers appreciate the interactivity of adding their experience. Great testimonials speak more loudly and hold more integrity than any other marketing investment.