What A Wayward Movie Star Can Show You About Marketing
Accountants who have used accounting websites to draw individuals scanning the internet for services know that inbound marketing is a respectable approach befitting the accountancy profession.
An off-the-wall look can communicate the wrong image to potential clients in need of responsible financial advice.
Accounting firms mirror all businesses in that they must pull in new customers as well as retain old ones. To achieve that, your handiest path is an useful, interesting website that clients find useful again and again.
Good inbound marketing for CPA websites is dignified but never boring. If you're providing valuable content to your clients with online articles and targeted emails, you will attract clients. And you will keep them because they appreciate your responsible guidance.
Good CPA websites consistently report on the latest developments in the profession. You should project the attitude that "I'm more interested in what I can do next, than what I did last" (Charlie Sheen).
Your CPA website should be full of up-to-date techniques to assist clients. Along with your valuable information should be an easy financial calculating tool for the client to see how much money can be saved by using the suggestion he or she just read.
To be dignified is not to be cowardly, but to show your strength as a smart defender of your client. Great CPA websites project loyalty to clients, and confidence in yourself--"you're either in my corner, or you're with the trolls" (Charlie Sheen).
Make your website friendly and easy to interact with. Want to encourage contact and trust? List contact information for all your professional staff on your website.
Have you considered a blog? It can build community among your consumer base and demonstrate your knowledge in a very positive way.
The best part of using an inbound marketing approach through well-designed CPA websites is that such marketing is not only more economical than traditional public advertising, but it's also more effective.
Making an impression on people who come to you, rather than sending out a message to millions of people who aren't interested, is a lot smarter, and a much easier way to build loyalty.
Increasingly there is backlash against the offensive marketing "hard-sell." But inbound marketing, including communication only with interested individuals who locate your CPA website due to their own research, takes only a gentle persuasion that the seeker has located the most sophisticated accountants around, who rightly may announce, "I try to be known more for my work than for anything else." (Charlie Sheen).